3/16/2024 0 Comments Dead space 1991 monster![]() Instead, it pulls ideas from R&D’s various outposts. The store isn’t a re-creation of the original location. “It’s four generations looking at us - not only our family, but four generations of customers, too.” In that sense, the midtown expansion, a 4,400-square-foot space, is the most ambitious yet. “We’ve been terrified every time we’ve expanded,” Tupper admits. Under the care of the current owners, Niki Russ Federman and Josh Russ Tupper (both great-grandchildren of Joel), the Russ & Daughters empire comprises the original shop on East Houston Street, a nearby café (opened in 2014), and a bakery in the Brooklyn Navy Yards (opened in 2019). At the corner of 34th Street and Tenth Avenue is 50 Hudson Yards, a $4 billion 78-story tower owned by Related Companies and, as of this week, the newest location of Russ & Daughters, the direct descendent of Russ’s own herring business. Just over a century later, the same stretch is known as Hudson Yards. ![]() In 1914, when Joel Russ was still selling herring from a barrel on the Lower East Side, Tenth Avenue was known as the Avenue of Death, owing to the freight trains that struck unlucky pedestrians with alarming regularity. The new store combines elements from all of Russ & Daughters’ other locations. ![]()
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